RP to hold country fair in Singapore

PUERTO PRINCESA CITY, May 15 (PNA) -- A rare opportunity will be created for tourism stakeholders to tap the Singapore market.

Dubbed as "The Philippines – Beyond the Usual" Country Fair, the event will be held in Singapore from June 12 to 15 this year at the Tropics Atrium at the Suntec Mall in Singapore.

Organized by the Department of Tourism Singapore Office, the four-day event will showcase various Philippine destinations, attractions and tour packages, as well as products to the Singapore public.

Hotels, resorts and convention centers will find the fair ideal to reach out to a vibrant Singapore tourist market.

DOT Tourism Attaché in Singapore Gerosel Siquian, in a recent meeting with Association of Southeast Asian Nations (ASEAN) Tourism envoy Charles Lim in Davao City said Singapore is the region's best tourist market.

"Singaporeans take three to four overseas trips per year, creating a continuous demand for short but frequent holidays," Siquian said.

"This fair will be an excellent showcase for Philippine hotels, resorts, dive centers, spas, adventure and leisure tour operators," added Siquian.

For his part, Lim agreed that the event will be a very effective way to tap the Singapore market and an opportunity to also create more awareness for investments in the Philippines.

Travel and tourism participants will also have a business networking session strictly for the trade visitors to be conducted by the DOT Singapore Office.

"Moreover, air linkages between Singapore and the Philippines are at an all-time high," commented Lim.

"There are now four direct gateways to the Philippines from Singapore – Clark, Manila, Cebu and Davao – serviced by no less than six airlines! Now, this is unprecedented and definitely an ideal situation to increase tourist arrivals to all parts of the country from Singapore," he added.